Nowadays, OTT platforms are gaining huge popularity among people.
After COVID-19, home entertainment time grew, leading to higher OTT usage.
OTT is a service that provides diverse media through online networks.
Netflix, Watcha, and TVING are 대표 examples.
Unlike traditional cable TV, users can choose what they want to watch at Free streaming any time.
There are many reasons why OTT has become popular.
It allows people to enjoy different genres from a single service.
Users can pick movies, dramas, or shows according to their interests.
Another benefit is its lower cost compared to classic TV services.
Being able to stream anywhere using mobile devices is also attractive.
However, as subscription fees keep rising, more people feel financial pressure.
Because of this, interest in free streaming services is growing.
Advertising-based services provide content at no charge.
It is appealing to people sensitive to expenses.
Recently, FAST services have gained attention as an example of ad-based streaming.
KT recently introduced “Gi Live,” a FAST service that gained attention.
FAST is expected to become a new revenue model while the paid TV market stagnates.
Free streaming’s strongest point is that users don’t need to pay.
It also offers various content, expanding user choice.
The disadvantage is that ads are unavoidable.
Also, content quality may be lower than paid OTT services.
Both markets will likely keep developing over time.
Advertising-supported services will likely attract more viewers.
Being able to watch without cost is highly appealing.
Finally, balancing high-quality OTT content with free service accessibility is important.
Using both strengths together gives consumers more satisfaction.
The future of streaming services is exciting to watch.